It’s a fact:
The most effective crowdfunding campaigns use video.
There’s just something about video that grabs our attention and makes us interested. That’s why people watch five billion YouTube videos each day, and the film and movie industry is worth tens of billions of dollars a year.
In this quick tip, you’ll learn the step-by-step process for adding a little cinematic magic to your campaign in just 90 minutes.
We’ve found that videos work best if they’re short—around two minutes or so.
Here’s a template you can use:
The equipment doesn’t matter as much as your personality! A smartphone or even webcam will work fine.
When filming, do this:
Before you show the video to the world, you’ll probably want to polish it a bit.
There’s no need to be fancy.
Trim out major misspeaks, and add a picture or title if you like.
Don’t worry about background music, a logo, or even transitions. These take time to get right and can be distracting for your viewers.
Remember—people want to support you, so don’t hide behind special effects!
Once you’ve finished editing the video, the rest is easy.
Go to a site like YouTube or Vimeo and upload your creation. Since the video is short, it shouldn’t take too long.
Be sure to give it a title—don’t leave the default image name:
Once you’ve uploaded the video, watch it once to make sure everything’s working properly.
If so, grab the link and place it on your Chuffed campaign page. Double-check to make sure it works correctly.
Congrats! You’ve just created your first campaign video! If you have more time, consider spending more time on each section to develop your work further.